- Makes it easier for mature adults to get involved, get more active, be more social, make more friends and create new exciting goals.
- Is a trusted source for relevant, educational and entertaining articles and videos designed to enhance the lives and lifestyles of mature adults.
- Has developed a FREE, online, friendship-making platform and app exclusively for adults 50+ that helps members connect with new friends who have similar life experiences, social circles, passions, and interests.
- Makes it easier for organizations to reach this significant demographic through sponsored editorial content featuring key product and service messages.
Did you know?
- 13 million Canadians are ages 50+
- The 50+ generations are tech-savvy, and represent the fastest growing segment on the internet
- 4 out of 5 baby boomers and seniors are online
- 75% have downloaded apps
- This demographic is responsible for $35 billion in annual expenditure
- They spend more money online than younger generations
- Own 80% of the wealth in financial institutions
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